MARIA CHER

Maria Chernajovsky is the creative mind and founder of Maria Cher, her eponymous label which began its journey in Argentina and has grown to enjoy a global presence. A European legacy interwoven with the landscape of Buenos Aires, Maria's hometown, underpins a collection of elegance and spontaneity. Maria's intuition powers her vision to create clothes that balance a dichotomy; effortless yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct, and sensuality.