Veja is a French brand footwear brand that practices ecological and fair trade conditions and to work with cooperatives of small producers and social associations in Brazil and France.
Since 2006 Veja has used vegetable-tanned leather. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only.
Wild Rubber from the Amazon
The soles of Veja trainers are made from wild rubber from the Amazonian Rainforest. The Amazon is the only place on earth where rubber trees grow in the wild. Veja buys Amazonian rubber at a premium. This is an economically sustainable way to fight against deforestation.
Veja works in the North-East of Brazil with a co-operative of organic cotton farmers. Cotton and food crops are cultivated without chemicals or pesticides. Veja buys organic cotton at around twice the market price.