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The Great

Emily Current and Meritt Elliot decided to start clothing label THE GREAT- a collection of laid back, Americana-inspired pieces with charming feminine details. In 2008, the co-founded beloved denim brand, Current/Elliott. Four years later the pair exited the company to pursue other projects.

In Spring 2015, they rolled out THE GREAT clothing and have crafted collections after collections of perfect weekend-ready vintage.